6 Timely Articles to Help You in 2018

Revue
 
Good morning everyone, it's 3 weeks into January and I still haven't been to my first yoga class...da
 

Marketing Technology

January 24 · Issue #86 · View online
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech

Good morning everyone, it’s 3 weeks into January and I still haven’t been to my first yoga class…darn. Good news, I still have 49 weeks to get it done and you still have 49 weeks to crush your marketing goals for 2018.
To help you, here are 6 timely articles to help you navigate what’s ahead. The first article is a great read, I would love to hear your thoughts on the topic before I tip my hand and reveal mine. 
Beyond the articles this week, I highly recommend checking out RayFeed it’s a new tool that makes gathering website or app feedback much easier and cheaper, while bridging the gap between user testing, marketing, design, and engineering teams so you can actually act together on what you learned. I was not (and never will be) paid to recommend this or anything else in the digest, I only do it for things I think are genuinely useful to all of you!
On a personal/professional note, I’ve been making some moves but don’t want to take up your time here, so if you’re interested I wrote about it on LinkedIn. 
I hope you all have a wonderful Wednesday, as always, drop us links, questions, comments, or random thoughts - we appreciate all of it!
Mitchell

Articles:
Why marketing technology is sucking the life out of the marketing profession
Transformation Projects: How to Go From Idea to Execution Transformation Projects: How to Go From Idea to Execution
The State of Social 2018 Report [New Social Media Marketing Data]
How to Evaluate Martech Vendors and Solutions
8 Expert Predictions For Influencer Marketing Technology Trends In 2018
Four Simple Digital Marketing Tactics You Can't Ignore in 2018
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