Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
I’m sure that you’ve recovered from Facebook F8 by now, but there’s still lots to keep up with in MarcTech.
The new version of Alexa will use computer and human recommendations to help fashionistas, and the fashion challenged, to find the right outfit.
Intelligent content is on the way to save marketers time and energy so we can focus on high priority projects and I included a primer on AI for B2B marketing to help you get ready for the new content generation tools.
I have also included a few articles on the future of traditional marketing skills in a MarcTech world.
My book of the week is The Fourth Transformation: How Augmented Reality & Artificial Intelligence Will Change Everything. It is an interesting read about the future tech landscape.
Consider how much time your team spends discovering keywords; planning blog post topics; writing, optimizing, personalizing and automating content; testing landing pages; scheduling social shares; reviewing analytics and defining content strategies.
Determining which AI tools to use and where to use them is no easy task. “With 15 to 20 tools, you can build in predictive capabilities, targeting capabilities, optimizing capabilities,” D'Arcangelo says
To succeed, they must now be as much a quant as they are a creative thinker.
Our friends who organize The eMetrics Summit: The Future of Marketing Analytics are offering our readers a discount on their May 14th conference in San Francisco. Use the code “DIGEST15” for 15% off mega, plus, all access and 2-day passes. (Note:The offer excludes workshops and social networking passes.)
Book of the Week:
The Fourth Transformation: How Augmented Reality & Artificial Intelligence Will Change Everything. (http://tinyurl.com/l6653vn)
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