Alexa, which outfit looks better?

Welcome Back!I'm sure that you've recovered from Facebook F8 by now, but there's still lots to keep u

Marketing Technology

May 3 · Issue #57 · View online
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech

Welcome Back!
I’m sure that you’ve recovered from Facebook F8 by now, but there’s still lots to keep up with in MarcTech. 
The new version of Alexa will use computer and human recommendations to help fashionistas, and the fashion challenged, to find the right outfit. 
Intelligent content is on the way to save marketers time and energy so we can focus on high priority projects and I included a primer on AI for B2B marketing to help you get ready for the new content generation tools. 
I have also included a few articles on the future of traditional marketing skills in a MarcTech world.
My book of the week is The Fourth Transformation: How Augmented Reality & Artificial Intelligence Will Change Everything. It is an interesting read about the future tech landscape. 
Enjoy and see you next week.


Amazon's new $200 Alexa device will give you advice on your outfits - Recode
What is "Intelligent Content"?
AI Primer for B-to-B Marketers | ANA
How to unlock marketing’s creative side for martech success
Microsoft, Marketo and Facebook's 5 Tips for Focused, Effective Marketing
How Marketing Technology Is Forever Recasting the CMO Role – Adweek
Special Offer
Our friends who organize The eMetrics Summit: The Future of Marketing Analytics are offering our readers a discount on their May 14th conference in San Francisco. Use the code “DIGEST15” for 15% off mega, plus, all access and 2-day passes. (Note: The offer excludes workshops and social networking passes.)

Book of the Week:
The Fourth Transformation: How Augmented Reality & Artificial Intelligence Will Change Everything. (
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