Big Trends in MarTech (2018)

Revue
 
Hi there,What's interesting in the MarTech sector is that it moves both quickly and slowly.Let me exp
 

Marketing Technology

January 30 · Issue #87 · View online
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech

Hi there,
What’s interesting in the MarTech sector is that it moves both quickly and slowly.
Let me explain:
Quickly. MarTech as an industry changes very fast. New technology is released all the time. Tactics change. Platforms come and go. It’s tough to keep track of the latest.. so that’s why we send this newsletter every week.
Slowly. Since Claude Hopkins wrote Scientific Advertising in 1923, marketing hasn’t changed that much. We are still working with the same principles–just different tools and new market trends.
This issue tries to combine quick and slow.
Have fun and dig in!
Guerric de Ternay.

Articles:
The State of Social 2018 Report [New Data] - Buffer
9 Predictions for SEO in 2018 - Moz
Using Storytelling to Build a Strong Brand Positioning - Guerric
The Dark Side of Social Media & Followers - The New York Times
Creating Your 2018 Marketing Plan (With Real World Case Studies) - Sumo Creating Your 2018 Marketing Plan (With Real World Case Studies) - Sumo
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