Brexit, Plus Is Martech Killing Strategy?

Revue
 
Needless to say, it's been an eventful week. As I share this week's #martech articles, I can't help b
 
June 28 - Issue #23

Marketing Technology

Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech

Needless to say, it’s been an eventful week. As I share this week’s #martech articles, I can’t help but want to comment on Brexit. I won’t because that’s not what you signed up for, but I did want to acknowledge it and offer my support to all those affected or soon to be affected by this massive change (and I mean that regardless of the side you’re on/voted on). Looking forward, we’ll all be entering a time of uncertainty, surely, with my friends in the UK dealing with it the most directly.
In this week’s articles you’ll find some Brexit related articles to start, taking a ‘silver-lining’ approach with insights and predictions related to the  Marketing Tech world. 
Beyond that, there are some more acronyms for you to learn (CMPs and DCOs) and some updates to Facebook Live, among other excellent articles on everything from Martech killing strategy to it humanizing brands. 
Have a great week!
Mitchell

New Tools to Try:
Mapme Stories
LedBetter
Articles:
Why the digital marketing sector will survive Brexit - Marketing Tech News
Brexit: The brand winners | Marketing Week
Is the lure of shiny new technology killing strategy? | warc.com
Two Heavyweights Debate the Future of Marketing Technology
Using Marketing Technology to Humanize Brands - Fathom
MarTech Landscape: What are Creative Management Platforms (CMPs) and Dynamic Creative Optimization (DCO)?
Why Positioning is Absolutely Critical to Your Brand
Facebook Live grows up with two-person broadcasts and waiting rooms for viewers | TechCrunch
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