Data: Your Precious Marketing Asset

Revue
 
Hi there,Let me ask you:What makes MarTech so useful?Easy. Leveraging data to deliver better marketin
 

Marketing Technology

April 12 · Issue #12 · View online
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech

Hi there,
Let me ask you:
What makes MarTech so useful?
Easy. Leveraging data to deliver better marketing initiatives. Our hands are now full of data. A crucial aspect of our job is about finding ways to turn them into insight.
The topic passionates me. It lies at the root of relevant marketing and better customer experience. Unfortunately, still many companies manage their data using spreadsheets (and therefore cannot leverage data)…
So this week’s issue is all about data, insight, and consumer behavior.
You’ll also find my favorite article of the week (😍). It’s an insider view of how NASA manages its social media marketing.
Cherish your data and have fun,
Guerric.

'New' Tools to Try:
Segment Sources: Load CRM, billing, and other cloud data to your Warehouse
Giphy Capture
Good Copy - Email copy from great companies
Articles:
The Rise of the Chief Data Officer
😍 AMA with Social Media Manager @ NASA
The Car-Buying Process: One Consumer's 900+ Digital Interactions
Dark MarTech: The Great Mass of Spreadsheets...
New Insights into Consumer Behavior | McKinsey & Company
Curated by:
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