Facebook Isn't The Social Network Any More

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"In today’s world, deep and broad understanding of marketing principles, business objectives and the
 

Marketing Technology

May 10 · Issue #16 · View online
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech

“In today’s world, deep and broad understanding of marketing principles, business objectives and the latest in technology tools are essential elements of the strategic plan for developing meaningful relationships with customers, and delivering friction-free, cross-channel experiences for consumers.” - Julie Lyle, former CMO of hhgregg & Prudential Asia 

In this week’s edition we have technology tools, insightful articles on digital marketing tools and a presentation on strategy. We also have a little fun in honor of Star Wars day last week!

'New' Tools to Try:
PostReach
Company to Watch:
Home - LISNR
Articles:
What Really Shapes the Customer Experience
Share of Customer: Why It Matters More Than Market Share
Facebook isn’t the social network anymore. So what is it?
How Heat Maps ACTUALLY Work (And How To Set Them Up Today) - SumoMe
What can marketers learn from the sciences? Quite a lot - Chief Marketing Technologist
A Little Fun with Marketing and Technology
What it Would Look Like if Star Wars Characters Used Social Media
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Carefully curated by Marketing Technology with Revue.
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