Facebook's New Ad Metrics

Revue
 
Hello and Welcome Back,We should all thank Mark Pritchard, the Global Branding Officer at Procter and
 

Marketing Technology

April 11 · Issue #54 · View online
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech

Hello and Welcome Back,
We should all thank Mark Pritchard, the Global Branding Officer at Procter and Gamble, for calling out reporting issues on digital advertising platforms at IAB and ANAA earlier this year. Last week, in response to Mark’s very public remarks, FB rolled out new tools for advertisers and agreed to allow third-party auditing. 
Many of you have questioned the future of Twitter and Foursquare. There is a movement to turn Twitter into a co-op and Foursquare has found a new business model using location based data. Speaking of Twitter, a teenager in Nevada is on pace to break the retweet record. A man needs his nuggs!
Finally, our book of the week is Data and Goliath: The Hidden Battles to Collect Your Data and Control Your World. Bruce Schneider is one of the leading security experts in the world and this is an eye-opening read. 
Until next time,
Frank (aka The big man in the middle)

Articles:
Facebook Moves to Offer Agencies More Transparency | Digital - AdAge
After Years of Challenges, Foursquare Has Found its Purpose -- and Profits
How Mobile Has Redefined the Consumer Decision Journey for Shoppers – Think with Google
OpenAP From Turner, Fox and Viacom Could Fix TV Targeting | Media - AdAge
How Personalization Is Changing Content Marketing
Go Small or Go Home: Microinfluencers Are Crushing It | DigitalNext - AdAge
Let's talk Twitter
Of course, a bunch of Twitter users want to buy the company and turn it into a co-op - Recode
A chicken nugget-loving teen is on track to break the all-time retweet record - The Washington Post
Book of the Week:
Data and Goliath: The Hidden Battles to Collect Your Data and Control Your World
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