Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech
Hello and Welcome Back,
We should all thank Mark Pritchard, the Global Branding Officer at Procter and Gamble, for calling out reporting issues on digital advertising platforms at IAB and ANAA earlier this year. Last week, in response to Mark’s very public remarks, FB rolled out new tools for advertisers and agreed to allow third-party auditing.
Many of you have questioned the future of Twitter and Foursquare. There is a movement to turn Twitter into a co-op and Foursquare has found a new business model using location based data. Speaking of Twitter, a teenager in Nevada is on pace to break the retweet record. A man needs his nuggs!
Finally, our book of the week is Data and Goliath: The Hidden Battles to Collect Your Data and Control Your World. Bruce Schneider is one of the leading security experts in the world and this is an eye-opening read.
The company needed to think of itself as a location data company. Based on GPS and other location signals, Foursquare could tell what business a user was visiting – something no other company could do as reliably
In reality, with all the available channels and customer touch points that exist today, decision-making is an iterative, circular process, and it will be necessary to have content available at each of these touchpoints.”
Studies find that as follower counts go down, engagement goes up. Intuitively, we know this is because lesser-known influencers’ audiences feel more connected to them; it’s more a personal relationship than that of prominent influencers.