Google I/O, FB and Upfronts

Revue
 
Good Afternoon and Welcome Back,Wow, what a crazy week. Google's I/O and the MarTech conference kept
 
May 23 - Issue #59

Marketing Technology

Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech

Good Afternoon and Welcome Back,
Wow, what a crazy week. Google’s I/O and the MarTech conference kept my newsfeeds humming with lots of stuff about AI and marketing. AI is coming but are marketers and consumers ready?  
Facebook also announced its 10th ad measurement error in the last year, and it was during the TV upfront markets. Television is working hard to maintain its place in the ad mix as Zuckerberg and team are telling advertisers that FB is the future of ads. 
Let’s hope this week is a little slower so we can all catch our breath! Not very likely…

Frank (aka The big man in the middle.)

Articles:
Google I/O 2017 keynote in 10 minutes - YouTube
Walk before you run: Marketers must get the basics right before they turn to AI | Econsultancy
600+ marketers report on the blend of art and science in marketing - Chief Marketing Technologist
Inside the Thriving Facebook Ads Strategy at Classpass - Mary Rykaczewski [SSM044]
Facebook: Latest Ad Error Comes at a Bad Time | Fortune.com
How the big TV networks are adapting to ad-skipping viewers ... and Google, Snapchat and Facebook - LA Times
Time for a good laugh
Top 10 entries from the MarTech cartoon caption contest - Chief Marketing Technologist
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