Holiday E-Commerce

Revue
 
Let's talk about holiday E-commerce. There are only 47 days until Christmas and that means its time t
 

Marketing Technology

November 7 · Issue #80 · View online
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech

Let’s talk about holiday E-commerce. There are only 47 days until Christmas and that means its time to kick your E-commerce plan into high gear. Especially if you have a healthy 4th Qtr number to hit. 
Speaking of numbers did you know that almost 33% of online purchases are returned vs 9 % for traditional purchases? Just think of the impact on the cost of goods sold. I was also surprised to learn that the biggest shopping day of the year is on singles day - 11/11. Last, but certainly not least, the forecast for online holiday sales is $107B.
That’s lot of opportunity and we have some articles to help you cash in. Good luck and we’ll see you next week.

-Frank


Articles:
Online Retailers Are Desperate to Stem a Surging Tide of Returns - Bloomberg
HOW CHATBOT TECHNOLOGY CAN TRANSFORM THE HOLIDAY SHOPPING EXPERIENCE | HuffPost
Amazon adds an AR shopping feature to its iOS app | TechCrunch
How to Build an Abandoned Cart Email Sequence
10 Unique WordPress Ecommerce Strategies to Crush the Holidays
Alexa gets its first celeb voice with Oprah, but it’s just a holiday promo | TechCrunch
U.S. Retailers Should Embrace Singles' Day Over Black Friday
2018 eCommerce Trends: Looking Beyond the Holiday Season
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