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Quote of the week:“Technology provides a consistent feedback loop, which helps a brand know if its pr
 
May 31 - Issue #19

Marketing Technology

Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech

Quote of the week:
Technology provides a consistent feedback loop, which helps a brand know if its products, service, experiences and messages are useful to customers. Today, we are still required to aggregate information and insights from many tools– CRM, social listening, POS and e-commerce data, etc.– but together, they provide an almost immediate read on how you’re doing. That should translate to greater risk-taking and invention, which ultimately lead to success.” - Seth Farbman, CMO, Spotify

In this edition we have posts about the NoMQL movement, how major companies are maximizing their stacks, a note about the pain of marketing automation and 50 resources to help you avoid the pain. Enjoy…

Articles:
The radical NoMQL movement in content marketing - Chief Marketing Technologist
Nestlé Waters’ CMO Antonio Sciuto on its Marketing Technology Transformation - Chiefmarketer
A CMO's View: How Dun & Bradstreet used MarTech to modernize its brand
Beware the Siren Song of Marketing Automation | DigitalNext - AdAge
50 Killer Resources to Master Marketing Technology
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