IOT Meets AR

Hello and Welcome Back,It has been another busy week in marketing technology. Warp speed changes are

Marketing Technology

October 17 · Issue #77 · View online
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech

Hello and Welcome Back,
It has been another busy week in marketing technology. Warp speed changes are the norm but its still hard to get used to. 
First up is a fascinating new offering that combines IOT and AR. Wow! The next articles discuss the Food Network’s use of chatbots, LI’s newest offering and omnichannel marketing for retailers. 
From there we transition to strategy and trends including the results of Chief Martech’s marketing org study and Piper Jaffrey’s teen research. 
Finally, there is an insightful interview with Tim Cook about his vision for AR at Apple.  
Dig in and enjoy.


The internet of things meets augmented reality as Evrythng partners with Zappar | VentureBeat
How Food Network Seasons Its Facebook Messenger Bot | AdExchanger
LinkedIn connects sales, marketing tools for B2B advertisers to target leads, accounts
Why paper catalogs still matter | Retail Dive
Being SMART with your martech: Balancing product inputs and performance outputs
Martech and the modern marketing org (study results) - Chief Marketing Technologist
Taking Stock With Teens® - Fall 2017
People are spending more time in top shopping apps like Amazon’s - Recode
Apple's Tim Cook on iPhones, augmented reality, and how he plans to change your world | The Independent
Tool of the Week:
Automated User Onboarding with Userlane - Product Hunt
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