Snap's Spectacles. Fake Traffic. Where's the money?

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Another exciting week in the world of marketing technology. In a rant the guys over at TechDirt attac
 
October 4 - Issue #36

Marketing Technology

Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech

Another exciting week in the world of marketing technology. In a rant the guys over at TechDirt attack everything we know about traffic numbers and clients are asking for a financial audit of their agencies. Snap rebrands itself and launches Spectacles with its trademark cool. We also have articles about Augmented Reality, packaging as the new storefront and much more. Enjoy and see you next week.

Frank

Articles:
Traffic Is Fake, Audience Numbers Are Garbage, And Nobody Knows How Many People See Anything | Techdirt
Big Marketers Launch Audits of Their Ad Buyers - WSJ
The hopes and headaches of Snapchat’s glasses | TechCrunch
The Rise of Augmented Reality Technology - business.com
Marketing Strategy - Market Disruption: Your Brand Needs to Create a Ruckus : MarketingProfs Article
Meet Lumi, The Company That's Making Mailers The New Shopfronts | Fast Company | Business + Innovation
How marketing is becoming less of an art — and more of a science | Marketing Dive
What High Performing Sales and Marketing Professionals Do Differently (And What You Can Learn From Them)
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