Spring Is Here

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Let's talk marketing technology!It's spring and that means its time for busted NCAA brackets and the
 

Marketing Technology

March 21 · Issue #52 · View online
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech

Let’s talk marketing technology!
It’s spring and that means its time for busted NCAA brackets and the Stackies. Scott Brinker and the folks at the ChiefMartec blog are asking for Stackie and Hackie submissions for their May conference. (deadline 3/31) Microsoft submitted their stack, and it’s really dope!
Then we move to some thought leadership about managing MarTec, proximity beacons and treating information like a brand.
After an announcement about Google Display that may affect some of your ads, we have some fun with the 10 best social media burns from brands last week. Some of these brands are savages.
Enjoy and see you next Tuesday.
-Frank (aka the big man in the middle)

Articles:
Microsoft shares their marketing stack in the Stackies, and it's awesome - Chief Marketing Technologist
Is MarTech Too Important To Leave To The Marketers? | CustomerThink
Why Proximity Beacon Marketing Won't Survive 2017 | PerformanceIN
Information Is ‘A Thing’ And Should Be Treated Like A Brand
New location extension ad format now live on Google Display Network
10 Risky Brand Comebacks on Social Media That Worked
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