The Brilliance of Pokemon Go!

Revue
 
Pokemon is back with a bang but there is still lots going on in the marketing technology world. While
 

Marketing Technology

July 12 · Issue #25 · View online
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech

Pokemon is back with a bang but there is still lots going on in the marketing technology world. While we are having fun chasing mythical creatures keep in mind that Go is a beautifully executed repositioning of a brand using augmented reality. 
This week we also have articles on Snapchat’s geo filters, e-commerce shifting to brick and mortar for profitability and Artificial Intelligence in marketing.
Gotta run! Ash Ketchum and I are meeting up in a few minutes

Articles:
The brilliant mechanics of Pokémon Go | TechCrunch
Inside the Newest Snapchat Megatrend — The Ringer
Back to bricks and mortar: how e-commerce has embraced the real world | Media Network | The Guardian
How digital marketing operations can transform business | McKinsey & Company
How has marketing technology changed the role of the CMO?
Videos of the Week
2 terrific #MarTech talks on the rise of AI in marketing - Chief Marketing Technologist
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