The CMO-CIO relationship 2.0

Welcome Back,It's amazing how much can happen in a week in the marketing technology world. We have cu

Marketing Technology

September 5 · Issue #71 · View online
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech

Welcome Back,
It’s amazing how much can happen in a week in the marketing technology world. We have curated some of the highlights in this latest edition. 
We begin with some thought provoking articles on the future of the CMO-CIO relationship, on marketing in the attention economy and on AI’s role in marketing. After an insightful interview with Jamie Gutfreund we transition into more tactical discussions on creating a customer profile, developing a well-rounded martech stack and tracking social mentions. Finally, we close with a case study on Duolingo’s growth.
Dig in and we’ll see you next week.


The next generation CMO-CIO relationship | ITProPortal
Applying the marketing principles of the attention economy - Think with Google
Is Artificial Intelligence After Marketers' Jobs? - eMarketer
Interview with Jamie Gutfreund, Global CMO at Wunderman
A B2B Startup’s Guide to Creating an Ideal Customer Profile (ICP) | Propeller CRM Blog
Marketing Technology Stacks: Why a Well-Rounded One Is Vital
How to Track Social Mentions 101 - Your Guide to Making Social Work for You - Talkwalker
Growth Hacking: Inside Duolingo's Monster 9-Figure Growth Strategy
Tool of the Week
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Carefully curated by Marketing Technology with Revue.
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