The Mobile Edition

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Welcome to the latest edition of the Marketing Technology newsletter. Today we start off with mobile
 

Marketing Technology

January 17 · Issue #45 · View online
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech

Welcome to the latest edition of the Marketing Technology newsletter. Today we start off with mobile marketing. Want to know how Kohl’s increased annual consumer spend by $80 or how some retailers got a 30% redemption rate. We’ve got the answers for ya’.
Then we shift gears to some more “traditional” concerns like how Amazon Echo is dominating a new category of devices and how Siri helped Amazon do it. 
Finally, there is an article for all the hardcore mathletes who are marketers. Never thought I would see the words “network science” and marketing in the same sentence. 
Enjoy and thanks for reading!

-Frank

Articles:
Let's talk mobile!:
Luxury Daily
The Right Way to Do Mobile Marketing - Knowledge@Wharton
2017 Will be the Tipping Point for Native Mobile Advertising | DigitalNext - AdAge
What Advertisers Must Know About Cross-Platform TV Ratings | Media - AdAge
Now, to some marketing strategy discussions
Amazon Echo vs. Google Home vs. Microsoft Cortana vs. Apple Siri - Business Insider
How Lenovo is taking its brand beyond tech innovation | Marketing | The Drum
And, if you really want to geek out...
A brief introduction to network science math in marketing - Chief Marketing Technologist
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