The Rio Olympics Special Edition

Revue
 
In honor of the Olympics in Rio finally kicking off, this edition is packed full of insight into how
 

Marketing Technology

August 9 · Issue #29 · View online
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech

In honor of the Olympics in Rio finally kicking off, this edition is packed full of insight into how marketers (and especially martechers) are maximizing the opportunity. 
Additionally, check out how GE’s involvement is important to them as they continue evolving into a technology company. At the bottom, you’ll even find an infographic on the interests of sports watchers across different Olympic events. 
Have you checked out any VR content from the Olympics? Let us know if you liked it and have a great week!
Mitchell

Articles:
How brands are using tech in Rio to enhance audience experiences - Marketing Tech News
Smartphones will shine at the Rio Olympics - We Are Social UK
Here's how the newest technology is changing how we watch the Olympics
Brands ready to pursue Olympic marketing glory in Rio | PR Week
GE’s massive Rio Olympics marketing drive
7 new ways brands will get attention at the 2016 Olympics | VentureBeat | Marketing | by David Berkowitz, MRY
Brands seek Rio gold in new advertising playing field | Reuters
Marketing to Olympic Audiences? This Infographic Could Mean Campaign Gold | Adweek
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