The social network formerly known as Snapchat...

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Hey everyone, hope you had a great Halloween week and welcome to November! This week we have some gre
 
November 1 - Issue #39

Marketing Technology

Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech

Hey everyone, hope you had a great Halloween week and welcome to November! This week we have some great articles from a broad range of topics. The first article below is near and dear to my own heart as a marketer that now works on our Engineering team here at Techstars. For you other marketers that flirt with the Product and Engineering worlds, this is a great read. 
Next is a nice piece delving into what Snapchat changed its name and what that might mean for its future. 
Articles touching on chatbots, surprisingly big marketing stacks, Pepsi, and the differences between Gen Z and Gen Y make up the remainder. 
Have a good read and a great week!
Mitchell

Articles:
Running marketing like lean software development - Chief Marketing Technologist
7 Ways Snap Could Break Open Social Media in 2017
Odds are your marketing stack is way bigger than you think it is - Chief Marketing Technologist
Marketers: You've Heard of Machine Learning, But What Is It?
What Chatbots Are Teaching Us About the Future of Marketing | Adweek
Here's What Gen Z and Millennials Love and Hate About Instagram and Snapchat | Adweek
Pepsi CMO: Marketing today involves 'a veritable jungle' of tech - Digiday
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