The Super Bowl Edition

Revue
 
Congratulations to the Patriots for another Super Bowl win! For the advertisers who spent $5 Million
 

Marketing Technology

February 7 · Issue #47 · View online
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech

Congratulations to the Patriots for another Super Bowl win! For the advertisers who spent $5 Million for a 30-second commercial, I hope the reach and buzz are worth it. 
In this edition, we have articles about the Super Bowl ads, the game’s viewership and the social media activity during the evening. We also go back to basics with some SEO videos from Moz and Stone Temple consulting.
Last, but not least, if you are looking for a new marketing technology gig in 2017 Erica Seidel has some tips for you. 
Enjoy the articles and have a great week!

-Frank

Articles:
Super Bowl:
Super Bowl 2017 Data
Escapism Reigns in Super Bowl Commercials, but Politics Proves Inescapable - The New York Times
Budweiser's Super Bowl Ad Get the Most Online Vide Views | Special: Super Bowl - AdAge
Hashtags in Super Bowl ads slip to 30% in 2017, overtaken by URL use in 41%
A Little 2017 SEO:
Refurbishing Top Content - Whiteboard Friday - Moz
UTM Tagging of Inbound Links: Why Do It? | Stone Temple
If you are looking for a new gig in 2017...
How to transition from being a martech consultant to a full-timer - Chief Marketing Technologist
And of course Google's latest:
Creativity in Constraint: Unlock New Forms of Storytelling With 6-Second YouTube Bumper Ads – Think with Google
Our product of the week:
Taco
Curated by:
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