This Week in MarTech - August

Revue
 
Hello!Hope you're having a great week.Today's great marketers love data. It's really easy to get pass
 
August 29 - Issue #70

Marketing Technology

Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech

Hello!
Hope you’re having a great week.
Today’s great marketers love data. It’s really easy to get passionate about it and forget about the context…
MarTech is a means to an end: growth. And achieving growth often requires to take a step back and answer a big question: “What are we trying to achieve here?”
This week I decided to talk about MarTech (of course!) and growth.
Enjoy the selection.
Cheers,
Guerric de Ternay.
PS: Feel to recommend great articles you’d like us to share. Just send me a tweet: @GuerricdeTernay

MarTech
Instagram Ads Cost: The Complete Resource for 2017
26 Apps to Help You Create Epic Social Media Content on Your Smartphone
Funnel Analysis: Finding and Fixing Conversion Problems with Google Analytics
Growth
Growth Study: How Slack Generates 100,000,000 Website Visitors Per Month
These Five Companies Are Reinventing Their Propositions. Here’s How.
How to Hire a Head of Growth
Growth Marketing Conference, Atlanta
A special discount for you!
We talked with the team behind Growth Marketing Conference Atlanta (they’re old friends!) and got them to hook up #MARTECH subscribers (that’s you!) with a juicy 50% discount code.
The event has become huge in NYC and San Francisco and those same best-in-class growth strategies are coming straight from the thought leaders who pioneered them including Kevin O’Malley of SalesLoft, Ariel Yoffie of IBM, and Heather Dopson of GoDaddy.
Expect a packed agenda at The Garage in Tech Square on September 13th:
  • Content at Scale: Why Content Is Your Most Powerful Growth Engine
  • Funnel Automation: 3 Workflows That Engage Your Audience & Supercharge Your Sales
  • The Ultimate Growth Marketing Tool Stack
  • Your 5-Point Blueprint for Building a Successful Growth Framework
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