This Week in MarTech - October 2017 - E-commerce

Revue
 
Hi there!This week I'd like to share great resources about the MarTech of e-commerce (both B2B and B2
 

Marketing Technology

October 10 · Issue #76 · View online
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech

Hi there!
This week I’d like to share great resources about the MarTech of e-commerce (both B2B and B2C).
November and December are the biggest months of the year in terms of sales. They’re coming soon and most tech marketers are very busy preparing this moment.
So you’ll find interesting case studies and resources  about marketing strategy, product pages, SEO, email marketing, and holiday marketing.
Have fun and dig in this week!
Cheers,
Guerric.
Personal Story: A friend and I created Blackwood, an accessories brand offering the most eco-friendly alternative to animal leather. 

Articles:
[Case Study] How Shopify Increased Revenue 90% In 365 Days - Sumo
Etsy Suspends Brand Campaign, Shifts Marketing Strategy | CMO Strategy - AdAge
[Guide] How to Optimize Out of Stock Product Pages - Conversion XL
[Guide] eCommerce Link Building: 10 White Hat Methods Many SEOs Still Ignore - SEMrush
Everything Any E-commerce Store Needs to Know About Email Marketing - Conversio
[Case Study] How Cloudways Increased B2B Trials 120% Using Holiday Marketing - OptinMonster
Why An E-commerce Company Is Going All-in on AMP (Hint: Conversions) - MarTech Today
Podcast Episode:
[Podcast] Ho-ho-holiday Content Marketing: The Why, What & How
Curated by:
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