This Week in MarTech - October 2017 - Leadership & Marketing

Hi there!By itself, technology has no value. Like a hammer, MarTech is a tool.It's a means to an end.

Marketing Technology

October 31 · Issue #79 · View online
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech

Hi there!
By itself, technology has no value. Like a hammer, MarTech is a tool.
It’s a means to an end.
Any marketing executive who wants to make the most out of marketing technology needs to design the right organisational structure and processes and develop the necessary skills to leverage the technology.
This is the topic for this week with four great articles about MarTech and Leadership.

Slides: Modern Marketing Organizational Structure
Case Studies: 12 Ways Companies Organise Their MarTech
How to Make Sure Your Digital Marketing Strategy is Results-Driven
Agile Marketing and How to Implement Scrum for Digital Marketing
Curated by:
Did you enjoy this issue?
Thumbs up 1ae5a7bdfcd3220e2b376aa0c1607bc5edaba758e5dd83b482d03965219a220b Thumbs down e13779fa29e2935b47488fb8f82977fedcf689a0cc0cc3c19fa3c6bb14d1493b
Carefully curated by Marketing Technology with Revue.
If you were forwarded this newsletter and you like it, you can subscribe here.
If you don't want these updates anymore, please unsubscribe here.