This Week in MarTech - October 2017 - Leadership & Marketing

Revue
 
Hi there!By itself, technology has no value. Like a hammer, MarTech is a tool.It's a means to an end.
 

Marketing Technology

October 31 · Issue #79 · View online
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech

Hi there!
By itself, technology has no value. Like a hammer, MarTech is a tool.
It’s a means to an end.
Any marketing executive who wants to make the most out of marketing technology needs to design the right organisational structure and processes and develop the necessary skills to leverage the technology.
This is the topic for this week with four great articles about MarTech and Leadership.
Enjoy!
Guerric.

Articles:
Slides: Modern Marketing Organizational Structure
Case Studies: 12 Ways Companies Organise Their MarTech
How to Make Sure Your Digital Marketing Strategy is Results-Driven
Agile Marketing and How to Implement Scrum for Digital Marketing
Curated by:
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Carefully curated by Marketing Technology with Revue.
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