Tides and trends, are you keeping up?

Revue
 
I'll be honest, this week's articles were a bit of wake up call for me. There wasn't anything outrigh
 

Marketing Technology

October 24 · Issue #78 · View online
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech

I’ll be honest, this week’s articles were a bit of wake up call for me. There wasn’t anything outright shocking, but these articles are certainly important reminders that you can never stop learning when it comes to #martech and social media.
 What had me really thinking:
  • Half of teens in the US prefer Snapchat to other forms of social media! I barely open mine. 
  • Facebook is again changing things for publishers. I’m (finally, begrudgingly) going to have to pay to reliably market there soon.
  • Google is developing a mobile-first index. I’ll probably have to learn a whole new world of related SEO strategies and tactics. 
Wow. 
And all this is to say nothing of arguably the biggest (maybe most important?) current trends, blockchain and AI.
I’m headed off to try stuffing some more into my brain, I hope these articles help in your own efforts to keep up!
Mitchell

Articles:
Is your martech stack keeping pace with changing customer behavior?
Publishers might have to start paying Facebook if they want anyone to see their stories - Recode
Nearly half of U.S. teens prefer Snapchat over other social media - Recode
5 Content Marketing Trends You Should Know
5 Companies Who’ve Developed a Winning Marketing Culture Following Acquisitions
Social media monitor Brandwatch acquires content marketing platform BuzzSumo | TechCrunch
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