Virtual Reality, Uber's Drones and Boo!

Welcome to another edition of the Marketing Technology newsletter. We start out with articles about h

Marketing Technology

October 25 · Issue #38 · View online
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech

Welcome to another edition of the Marketing Technology newsletter. 
We start out with articles about how the Financial Times is trying to beat ad blocking, why martech is or isn’t boring and a terrific reminder that marketing is about people first and then technology.
Then it’s time for some Virtual Reality and a little of the creepy stuff in marketing technology’s future like new ways that adwords can target us or biometric signs. And, our picture of the week!
Happy Halloween and enjoy.


Readers Listen When The Financial Times Asks Them to See Ads | Digital - AdAge
An open letter to the editor of AdAge on boring martech - Chief Marketing Technologist
Goodbye to the Four Ps: what marketing means today | London Business School
Enter the age of postmodern marketing and stay relevant, Stein IAS chief says | Marketing | The Drum
The NBA will broadcast more than 25 games in VR this season - Recode
Experiential Marketers Should Pony Up For Virtual Reality
A couple of creepy things in honor of Halloween
The eerie future of AdWords targeting
Biometrics and Extending the Function of Digital Signage - Converge.XYZ
Picture of the Week
Uber using drones to market to drivers in traffic.
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eMetrics Summit | October 23 - 27, 2016
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