Will AdBlockers Kill Advertising?

Hey there,What happens if you ask consumers what they think of advertising?Simple answer: "I don't li

Marketing Technology

June 14 · Issue #21 · View online
Hand picked articles, resources, tools, and conversation from around the world of marketing technology. #martech

Hey there,
What happens if you ask consumers what they think of advertising?
Simple answer: “I don’t like, trust, and need advertising.”
But eh! We need advertising. 
Many have proclaimed its death, but advertising is still a major part of most promotion strategies.
We won’t stop running ads. But we do need to find how to do this better.
Enjoy this week’s readings!
Guerric de Ternay.

Does Advertising Really Suck?
Most Online Ads Suck — Recode
Mobile Ad Blocking Grew 90% In 2015. Maybe. — The Ad Contrarian
The Marketing We Deserve — Seth Godin
Advertising Doesn’t Have to Irritate, Intrude, Lie, Cheat and Generally Suck — Observer
Tactics You're Going to Love:
Culture Marketing: Is Your Brand A Native Speaker? — Patricia de Lara
The Three Tools Netflix Used to Build Its World-Class Brand — First Round Review
6 Easy to Implement Tactics That Will Turn Churn Around — KissMetrics
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